Brand Identity + Brand Collateral
PHAME was approaching their 5th year in business and wanted to celebrate with a rebranding campaign to capture their fun festive vibe. The first step was creating branding guidelines through the use of colors and fonts to set the mood for the design work that follows. From there the creativity was born. All designs, paper selection and fulfillment was done by Kate Kashiwa Designs.
View all the fun we had below!
The rebranding for PHAME started with understanding the energy behind their brand, a Hair & Makeup show located in Los Angeles. My inspiration of brush strokes and bright hues directly from the vibrancy of the show filled with live painting models, glitter hair and colorful hair extensions. I knew I need to pull all these assets into the branding efforts in order to connect with the audience.
Social Media Management
As part of the re-branding campaign, we created custom branded email and social media templates for PHAME. We also asisisted with email marketing and social management for PHAME to help increase their sales and following.
Scroll to see Social media graphics designed by KDD
PHAME PRO Card Program
PHAME was looking for a way to expand their brand into the professional industry, with a playful whimsical edge. Which through our collaboration is were the PHAME Pro Card program was born. Through email and marketing efforts PROs we're invited to signup to become a PHAME Pro Card member which included a welcome kits (see slideshow on left) and at show discounts and benefits. The welcome kit included a PRO Card with their name and member number printed and a custom PRO Card button, which was secured within the folder designed booklet mailer. This program was highly successful and increased Pro ticket sales by 80%.
Scroll to see PRO Card Program designed by KKD
Tradeshow Visuals + Installations
As part of the re-branding campaign KKD reinvented the on-site trade show marketing materials and visual installations for PHAME. The goal was to reach their target audience through social media. By creating vibrant life-size displays, attendees snapped, shared and tagged @phame_xpo all weekend, increasing their social media by 6k followers over the 2 day event.