Packaging + Web Design
Calcean was looking to launch their new aquarium sand line OCTOCAL marketed toward children. They wanted to create a whimsical vibrant image, friendly to first time users and aquarium amateurs. The obstacle was creating esthetically appealing packaging that incorporated the 8 OCTOCAL advantages, 6 active minerals, a short description and use instructions in english and Spanish.
With whimsical in mind KKD got busy creating illustrations and a vibrant color palette. See the final packaging and web design below.