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Packaging + Web Design

Calcean was looking to launch their new aquarium sand line OCTOCAL marketed toward children. They wanted to create a whimsical vibrant image, friendly to first time users and aquarium amateurs. The obstacle was creating esthetically appealing packaging that incorporated the 8 OCTOCAL advantages, 6 active minerals, a short description and use instructions in english and Spanish.

With whimsical in mind KKD got busy creating illustrations and a vibrant color palette. See the final packaging and web design below.

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